Markets
Define your market once. Track competitors, monitor signals, and get structured intelligence — automatically — so your team stops reacting and starts leading.
Walkthrough
See how a market is defined, monitored, and updated in Swarm Lite.
What Markets does
Give your market a name, a description, and a scope. Swarm Lite treats it as a first-class entity — something with state, history, and intelligence attached to it.
Add competitors to your market. Tag them with categories, watch items, and scan intervals. The system monitors for relevant signals and surfaces them when they matter.
Every market has an overall sentiment score — POSITIVE, NEUTRAL, CAUTIOUS, or CRITICAL — updated as new sessions and signals come in. Know where you stand at a glance.
Share a market across your team or keep it private. Markets are reusable — attach multiple persona sets, run multiple sessions, and maintain a coherent intelligence picture over time.
Why it matters
Most product teams have no structured representation of their competitive landscape. Intelligence lives in someone's head, a stale Notion doc, or a Slack thread from six months ago.
When a competitor ships, the team scrambles because the context doesn't exist yet. Swarm Lite inverts this. You build the market first — so that when signals come in, they land somewhere meaningful.
The brief before the screenshot.
Markets give you the strategic container. Personas give you the voices. Sessions give you the answer.
Next step
A market without voices is just a label. Add AI personas aligned to your market — and give it something to say.
Explore Personas →