Personas
Generate AI personas aligned to your exact market. Each persona has a name, a role, a company stage, and a perspective — and they don't pull punches. No scheduling. No bias. No waiting.
Walkthrough
Watch personas being auto-generated and customised for a market.
What Personas do
Tell Swarm Lite your market and it auto-generates a set of AI personas representing the real archetypes — VP of Product, CTO, Head of Data, and so on. Built-in diversity of perspective, zero setup time.
Each persona has a name, a role, a company stage, a communication style, and a set of priorities. When you run a huddle session, they respond as themselves — not as a generic AI.
Create a persona once, attach them to multiple projects and sessions. Update their profile over time as your understanding evolves. Personas accumulate context.
Personas can be shared across your team or kept private to a project. Build a shared library of validated archetypes that the whole organisation can run sessions against.
Why it matters
Traditional user research is slow, expensive, and often happens after the decision has already been made. Surveys get low response rates. Interviews take weeks to arrange. Focus groups get contaminated by group dynamics.
Swarm Lite personas give you instant, structured feedback from validated archetypes. They don't replace real user research — but they let you test your thinking before you invest in it.
5 personas
per swarm — covering the breadth of your market
Zero bias
in panel selection — archetypes, not convenience samples
Instant response
no scheduling, no reminders, no chasing participants
Next step
You have a market. You have personas. Now ask them a question and see what comes back.
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